Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?
A.
idea generation
B.
market testing
C.
business analysis
D.
development
Answer: C
Marketing MCQ
Marketing
Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?