Farah, who works for Coca-Cola, set next year's sales goal for Diet Coke to increase 3 percent from last year. She then built a plan around this. Farah as created an annual:
A.
production estimate
B.
sales forecast
C.
marketing plan
D.
budget projection
Answer: C
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following statements about segmentation is true?
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