Finding new uses for an existing product has been a major strategy in extending the life of Arm & Hammer Baking Soda. The product (unchanged from its original formula) is now being promoted as a dentifrice a deodorizer for cat litter, carpeting, and refrigerators and a fire extinguisher. Arm & Hammer is:
A.
finding new users through a product modification strategy.
B.
creating new use situations through a market modification strategy.
C.
increasing use by existing customers through a product modification strategy.
D.
modifying the product characteristics.
Answer: B
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