For $19.99 a month you can purchase only a paper subscription to the Globe and Mail newspaper. For $9.99 you can purchase only an online subscription. However, for $22.99 you get both. This is an example of:

For $19.99 a month you can purchase only a paper subscription to the Globe and Mail newspaper. For $9.99 you can purchase only an online subscription. However, for $22.99 you get both. This is an example of:



A.

Packaged pricing


B.

Multi-product pricing


C.

Bundle pricing


D.

Tie-in pricing



Answer: C


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