Marketing MCQ
Marketing
For $19.99 a month you can purchase only a paper subscription to the Globe and Mail newspaper. For $9.99 you can purchase only an online subscription. However, for $22.99 you get both. This is an example of:
For $19.99 a month you can purchase only a paper subscription to the Globe and Mail newspaper. For $9.99 you can purchase only an online subscription. However, for $22.99 you get both. This is an example of:
For $19.99 a month you can purchase only a paper subscription to the Globe and Mail newspaper. For $9.99 you can purchase only an online subscription. However, for $22.99 you get both. This is an example of:
A.
Packaged pricing
B.
Multi-product pricing
C.
Bundle pricing
D.
Tie-in pricing
Answer: C
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