Frequency is defined as the:
A.
number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program.
B.
total number of times an advertisement is broadcast on network and cable television or radio.
C.
number of times an advertisement must be shown before a given percentage of the audience can recall key points of information.
D.
average number of times a person in the target audience is exposed to an advertisement
Answer: D
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