The percentage of households in a market that are tuned to a particular television show or radio station is referred to as:

The percentage of households in a market that are tuned to a particular television show or radio station is referred to as:

The percentage of households in a market that are tuned to a particular television show or radio station is referred to as:



A.

Gross rating points


B.

Reception rate


C.

Target audience reach


D.

Rating



Answer: D


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