Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. For its new line, Fresher Foods is using ______.
A. family brand
B. an individual brand
C. a dealer brand
D. a private brand
E. a select brand
Answer: B. an individual brand
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Marketing
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