Marketing MCQ Marketing Gillette spent $35 million in advertising to introduce the Sensor razor to consumers. The main reason such expenditures are often made is to stimulate or increase desire for the product class, rather than for a specific brand, when there are no competitors with the same product, is because of:

Gillette spent $35 million in advertising to introduce the Sensor razor to consumers. The main reason such expenditures are often made is to stimulate or increase desire for the product class, rather than for a specific brand, when there are no competitors with the same product, is because of:

Marketing

Gillette spent $35 million in advertising to introduce the Sensor razor to consumers. The main reason such expenditures are often made is to stimulate or increase desire for the product class, rather than for a specific brand, when there are no competitors with the same product, is because of:

additional marketing research that is needed

innovative sampling methods

growing primary demand

initial data gathering

Answer: C

Marketing MCQ

Gillette spent $35 million in advertising to introduce the Sensor razor to consumers. The main reason such expenditures are often made is to stimulate or increase desire for the product class, rather than for a specific brand, when there are no competitors with the same product, is because of:

Gillette spent $35 million in advertising to introduce the Sensor razor to consumers. The main reason such expenditures are often made is to stimulate or increase desire for the product class, rather than for a specific brand, when there are no competitors with the same product, is because of:

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