Basing a communications budget on sales from the previous year or anticipated sales for the next year is which method?

Basing a communications budget on sales from the previous year or anticipated sales for the next year is which method?

Basing a communications budget on sales from the previous year or anticipated sales for the next year is which method?



A) percentage of sales

B) meet the competition

C) what we can afford

D) payout planning



Answer: A) percentage of sales


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