Marketing MCQ
Marketing
Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?
Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?
Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?
A.
narrow/narrow
B.
narrow/broad
C.
narrow/deep
D.
broad/deep
Answer: C
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