Golden Gallon convenience stores sell Golden Gallon brand milk. Every time a customer purchases a gallon of this brand and gives the clerk his or her Golden Gallon card, the card is punched. When the customer has accumulated enough marks, then he or she gets a free gallon of milk. This is an example of segmentation by:

Golden Gallon convenience stores sell Golden Gallon brand milk. Every time a customer purchases a gallon of this brand and gives the clerk his or her Golden Gallon card, the card is punched. When the customer has accumulated enough marks, then he or she gets a free gallon of milk. This is an example of segmentation by:

Golden Gallon convenience stores sell Golden Gallon brand milk. Every time a customer purchases a gallon of this brand and gives the clerk his or her Golden Gallon card, the card is punched. When the customer has accumulated enough marks, then he or she gets a free gallon of milk. This is an example of segmentation by:



A.

usage.


B.

benefits offered.


C.

demographics.


D.

family size.



Answer: A


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