A national car rental firm targets 50 percent of its advertising to salespeople who travel more than 1,000 miles per week. Its market is segmented by:

A national car rental firm targets 50 percent of its advertising to salespeople who travel more than 1,000 miles per week. Its market is segmented by:

A national car rental firm targets 50 percent of its advertising to salespeople who travel more than 1,000 miles per week. Its market is segmented by:



A.

usage.


B.

benefits offered.


C.

demographics.


D.

family size.



Answer: A


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