Harry & David is a catalogue retailer. At its inception, the company sold fruit baskets and popularized the "Fruit of the Month" concept. Since then the company has abandoned this restrictive definition of itself, expanded its product mix, and used its promotion to explain that it is the source of the perfect gift for every occasion. Harry & David used a _____ strategy.

Harry & David is a catalogue retailer. At its inception, the company sold fruit baskets and popularized the "Fruit of the Month" concept. Since then the company has abandoned this restrictive definition of itself, expanded its product mix, and used its promotion to explain that it is the source of the perfect gift for every occasion. Harry & David used a _____ strategy.

Harry & David is a catalogue retailer. At its inception, the company sold fruit baskets and popularized the "Fruit of the Month" concept. Since then the company has abandoned this restrictive definition of itself, expanded its product mix, and used its promotion to explain that it is the source of the perfect gift for every occasion. Harry & David used a _____ strategy.



A.

reinvention


B.

repositioning


C.

reconfiguration


D.

realignment



Answer: B


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