New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi. This product repositioning strategy was:
A.
a reaction to a competitor's position.
B.
to reach a new market.
C.
to catch a rising trend.
D.
to change the value offered.
Answer: A
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Marketing
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