Marketing MCQ Marketing Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

Marketing

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

a tying arrangement.

derived demand.

buildup marketing.

relationship marketing.

Answer: B

Marketing MCQ

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

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