Marketing MCQ
Marketing
Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores. This payment is considered:
Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores. This payment is considered:
Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores. This payment is considered:
A.
unethical
B.
illegal
C.
a slotting fee
D.
unethical but legal
Answer: D
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