Identify a true statement about the demand management process.
a.
It creates customer-focused plans of action prior to actual purchases being made.
b.
It eases the pressure on the production process of a company.
c.
It increases costs as it involves serving multiple types of customers who have variable wants and needs.
d.
It focuses on providing quick positive response to negative customer feedback.
Answer: a.
It creates customer-focused plans of action prior to actual purchases being made.