Identify a true statement about the maturity stage of the product life cycle (PLC).
a.
The beginning of this stage is signaled by increased sales.
b.
Product design changes tend to become functional rather than stylistic.
c.
It is the shortest stage of the PLC.
d.
Niche marketers that target the underserved segments of a market emerge during this stage.
Answer: d.
Niche marketers that target the underserved segments of a market emerge during this stage.