Identify a true statement about a product.
a.
An excellent distribution channel can compensate for an inferior product.
b.
It is usually the starting point in creating a marketing mix for a market segment.
c.
A consumer product and an industrial product is differentiated based on the price.
d.
It is the marketing mix that can be decided after choosing a promotion strategy.
Answer: b.
It is usually the starting point in creating a marketing mix for a market segment.