If Prince Sports, Inc. was competing against Wilson Sports in the tennis racquet market on essentially the same kinds of racquet features, they would be using:

If Prince Sports, Inc. was competing against Wilson Sports in the tennis racquet market on essentially the same kinds of racquet features, they would be using:



A.

segmented positioning


B.

product positioning


C.

head-to-head positioning


D.

differentiation positioning



Answer: C


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