Marketing MCQ
Marketing
If a supermarket runs an ad for a gallon of milk in the local newspaper at a price that many consumers will recognise as a low price for this product, this is an example of:
If a supermarket runs an ad for a gallon of milk in the local newspaper at a price that many consumers will recognise as a low price for this product, this is an example of:
If a supermarket runs an ad for a gallon of milk in the local newspaper at a price that many consumers will recognise as a low price for this product, this is an example of:
A. Reference pricing
B. Price lining
C. Bundle pricing
D. Leader pricing
E. Bait pricing
Answer: D
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