In the context of marketing management philosophies, a sales orientation aims at

In the context of marketing management philosophies, a sales orientation aims at



a. assessing the internal capabilities of a firm.

b. understanding the needs and wants of the marketplace.

c. integrating all organizational activities to satisfy customer wants.

d. pushing manufacturers' products more aggressively to achieve high profits.



Answer: Pushing manufacturers' products more aggressively to achieve high profits.


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