In the context of relationship marketing, which of the following statements is true of empowerment?
a. It refers to having the authority to solve customer problems on the spot.
b. It refers to getting trained in customer service as an employee of a firm.
c. It refers to working together as cooperators instead of competitors.
d. It refers to the innate ability of building relationships with customers.
Answer: a. It refers to having the authority to solve customer problems on the spot.