In thinking about target markets for nonprofit organizations, which of the following is true?
a. Customers in a nonprofit's target market may be reluctant or strongly opposed to receiving their services.
b. Nonprofit organizations must compete against for-profit organizations for a target market's attention.
c. The target markets of nonprofit organizations are generally difficult to reach.
d. Nonprofit organizations segment their target markets by demographics only, making income the main factor in their marketing efforts.
Answer: a. Customers in a nonprofit's target market may be reluctant or strongly opposed to receiving their services.
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Marketing
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