A small grocery store chain is looking to enhance its relationship marketing. If executives at the company want to reach a structural level of relationship marketing, they should:
a. offer grocery delivery to customers with orders placed through a mobile app that saves previous shopping lists for convenience.
b. offer a loyalty card in which customers earn points to save on fuel at select gas stations.
c. during checkout, give customers coupons for items they regularly purchase.
d. send the customer a $10 off $100 purchase coupon in the mail.
Answer: a. offer grocery delivery to customers with orders placed through a mobile app that saves previous shopping lists for convenience.