In which of the following ways does the product life cycle concept help marketing managers?
a.
It can be used to analyze a brand, a product form, or a product category.
b.
It informs marketers about the duration of a product in the various stages of its life cycle.
c.
It dictates the marketing strategy to be used for a product.
d.
It tells managers the length of a product's life cycle.
Answer: a.
It can be used to analyze a brand, a product form, or a product category.