Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers who sell computers to businesses and individual customers. To them, it sells user-ready computers. Ingram Micro uses a simplistic version of what kind of organizational structure for marketing?

Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers who sell computers to businesses and individual customers. To them, it sells user-ready computers. Ingram Micro uses a simplistic version of what kind of organizational structure for marketing?

Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers who sell computers to businesses and individual customers. To them, it sells user-ready computers. Ingram Micro uses a simplistic version of what kind of organizational structure for marketing?



A.

product line grouping


B.

geographical grouping


C.

functional grouping


D.

matrix organization



Answer: D


Learn More :