Introduced by Procter & Gamble in 1928, and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard, the product manager manages the marketing efforts for:

Introduced by Procter & Gamble in 1928, and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard, the product manager manages the marketing efforts for:



A.

all of the corporation's products or brands.


B.

diverse assortment of varied products or brands.


C.

a close-knit family of products or brands.


D.

those aspects of products or brands that require close fiscal scrutiny.



Answer: C


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