Marketing MCQ
Marketing
_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.
_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.
_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.
a.
Shopper marketing
b.
Big data analysis
c.
Shopper analytics
d.
Market-basket analysis
Answer: d.
Market-basket analysis
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