_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.​

_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.​


a.

Shopper marketing​

b.

​Big data analysis

c.

Shopper analytics​

d.

Market-basket analysis​



Answer: d.

Market-basket analysis​


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