Marketing MCQ
Marketing
John is a salesperson for Ford vehicles in charge of large corporate leased accounts (such as car rental agencies). He stops in to see his contact at Suncor Energy, one of his large corporate accounts, once every two months and often lets his contact test drive a new car for free to keep him interested and develop a strong personal bond. John is likely focused on which aspect of selling?
John is a salesperson for Ford vehicles in charge of large corporate leased accounts (such as car rental agencies). He stops in to see his contact at Suncor Energy, one of his large corporate accounts, once every two months and often lets his contact test drive a new car for free to keep him interested and develop a strong personal bond. John is likely focused on which aspect of selling?
John is a salesperson for Ford vehicles in charge of large corporate leased accounts (such as car rental agencies). He stops in to see his contact at Suncor Energy, one of his large corporate accounts, once every two months and often lets his contact test drive a new car for free to keep him interested and develop a strong personal bond. John is likely focused on which aspect of selling?
A.
Order processing
B.
Order taking
C.
Customer value creation
D.
Relationship selling
Answer: D
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