Kohls utilizes ______, when a customer drives by their store, they receive a text message with a code for a percentage off in store.
a. RFID technology
b. big data analytics
c. beacons
d. facial recognition
Answer: c. beacons
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
- The distribution strategy during the decline stage of PLC involves building more intensive distribution networks
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- Which value proposition is difficult to sustain in the long run?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?