Kohls utilizes ______, when a customer drives by their store, they receive a text message with a code for a percentage off in store.
a. RFID technology
b. big data analytics
c. beacons
d. facial recognition
Answer: c. beacons
Marketing MCQ
Marketing
Kohls utilizes ______, when a customer drives by their store, they receive a text message with a code for a percentage off in store.