Last year, General Mills spent $3 million on advertising and observed a 5 percent increase in market share. This year, they spent $4 million and observed a 7 percent increase. These measures are considered the:

Last year, General Mills spent $3 million on advertising and observed a 5 percent increase in market share. This year, they spent $4 million and observed a 7 percent increase. These measures are considered the:



A.

sales ratio function


B.

marginal analysis


C.

sales response function


D.

market-product ratio



Answer: C


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