Marketing MCQ
Marketing
Last year, General Mills spent $3 million on advertising and observed a 5 percent increase in market share. This year, they spent $4 million and observed a 7 percent increase. These measures are considered the:
Last year, General Mills spent $3 million on advertising and observed a 5 percent increase in market share. This year, they spent $4 million and observed a 7 percent increase. These measures are considered the:
Last year, General Mills spent $3 million on advertising and observed a 5 percent increase in market share. This year, they spent $4 million and observed a 7 percent increase. These measures are considered the:
A.
sales ratio function
B.
marginal analysis
C.
sales response function
D.
market-product ratio
Answer: C
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