Leupold & Stevens, Inc., makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous, at a price much lower than it has ever sold a rifle scope before. The new scope offers several different magnifications and is the only scope in the $200 range that is made in Canada. Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

Leupold & Stevens, Inc., makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous, at a price much lower than it has ever sold a rifle scope before. The new scope offers several different magnifications and is the only scope in the $200 range that is made in Canada. Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

Leupold & Stevens, Inc., makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous, at a price much lower than it has ever sold a rifle scope before. The new scope offers several different magnifications and is the only scope in the $200 range that is made in Canada. Which pricing strategy is Leupold & Stevens using to appeal to a larger market?



A.

skimming pricing


B.

penetration pricing


C.

price lining


D.

odd-even pricing



Answer: B


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