A new soft drink company sells their cola product at $0.25 a bottle in vending machines, rather than the traditional $1.50 per bottle of the same size. This is an example of:

A new soft drink company sells their cola product at $0.25 a bottle in vending machines, rather than the traditional $1.50 per bottle of the same size. This is an example of:

A new soft drink company sells their cola product at $0.25 a bottle in vending machines, rather than the traditional $1.50 per bottle of the same size. This is an example of:



A.

skimming pricing.


B.

penetration pricing.


C.

price lining.


D.

odd-even pricing.



Answer: B


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