Marketing cost analysis shows that one of Buildco, Inc.'s customers is unprofitable, so Buildco should:
A. refuse to sell to that customer
B. try to determine why this customer is unprofitable
C. drop the customer and shift all fixed costs to the other customers
D. assign a new salesperson to that account
E. immediately develop a plan to sell more to that customer
Answer: B. try to determine why this customer is unprofitable