Montreal bases Yellow Pages Group, publisher of the Yellow Pages, suggests that for every dollar an advertiser invests in the Yellow Pages, this will return to them on average twenty six dollars in sales. The Yellow pages, however suggests that different categories will have higher returns. Based on this they will charge according to the category. What pricing policy is the Yellow Pages following?

Montreal bases Yellow Pages Group, publisher of the Yellow Pages, suggests that for every dollar an advertiser invests in the Yellow Pages, this will return to them on average twenty six dollars in sales. The Yellow pages, however suggests that different categories will have higher returns. Based on this they will charge according to the category. What pricing policy is the Yellow Pages following?

Montreal bases Yellow Pages Group, publisher of the Yellow Pages, suggests that for every dollar an advertiser invests in the Yellow Pages, this will return to them on average twenty six dollars in sales. The Yellow pages, however suggests that different categories will have higher returns. Based on this they will charge according to the category. What pricing policy is the Yellow Pages following?



A.

skimming policy


B.

penetration policy


C.

target policy


D.

flexible price policy



Answer: D


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