NAICS is a valuable tool because:
a. the codes can help firms identify potential users of their products and services.
b. information from the codes can help project market potential estimates.
c. it can help business marketers tailor their messages to similar target markets.
d. companies within the same classification group likely use different types of raw materials and production processes.
Answer:
a. the codes can help firms identify potential users of their products and services.
b. information from the codes can help project market potential estimates.
c. it can help business marketers tailor their messages to similar target markets.
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Marketing
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