Marketing MCQ
Marketing
New Balance has no celebrity endorsers and does minimal advertising, yet the athletic shoe brand has 11 percent of the market. This 11 percent can be referred to as New Balance's:
New Balance has no celebrity endorsers and does minimal advertising, yet the athletic shoe brand has 11 percent of the market. This 11 percent can be referred to as New Balance's:
New Balance has no celebrity endorsers and does minimal advertising, yet the athletic shoe brand has 11 percent of the market. This 11 percent can be referred to as New Balance's:
A.
product line breadth.
B.
product line depth.
C.
share points.
D.
sales response function.
Answer: C
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