North America's dairy farmers and milk processors use their "Got Milk?" campaign to increase demand for milk as it competes against other beverages. This is a(n) __________ advertisement.

North America's dairy farmers and milk processors use their "Got Milk?" campaign to increase demand for milk as it competes against other beverages. This is a(n) __________ advertisement.



A.

competitive institutional


B.

competitive product


C.

advocacy


D.

pioneering product



Answer: A


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