The province of British Columbia in conjunction with the BC Fruit Growers Association developed the "School Fruit and Vegetable Nutrition" campaign to show the benefits of fruits and vegetables. The goal of these ads is to increase demand for fruits and vegetables as they compete with other less healthy alternatives. This is an example of a __________ advertisement.
A.
competitive institutional
B.
competitive product
C.
product advocacy
D.
pioneering product
Answer: A
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Marketing
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