Marketing MCQ Marketing Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

Marketing

Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

food brokers

drop shippers

truck jobbers

manufacturer's reps

Answer: A

Marketing MCQ

Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

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