Marketing MCQ
Marketing
Quaker took its Instant Oatmeal and added Dinosaur Eggs, which have colourful creatures that appear when boiling water is added. Research shows that children who would not eat plain oatmeal (defined as a new segment) are extremely attracted to the product, which Quaker views as basically the same as its standard Instant Oatmeal. From Quaker's viewpoint, this is a _____ strategy.
Quaker took its Instant Oatmeal and added Dinosaur Eggs, which have colourful creatures that appear when boiling water is added. Research shows that children who would not eat plain oatmeal (defined as a new segment) are extremely attracted to the product, which Quaker views as basically the same as its standard Instant Oatmeal. From Quaker's viewpoint, this is a _____ strategy.
Quaker took its Instant Oatmeal and added Dinosaur Eggs, which have colourful creatures that appear when boiling water is added. Research shows that children who would not eat plain oatmeal (defined as a new segment) are extremely attracted to the product, which Quaker views as basically the same as its standard Instant Oatmeal. From Quaker's viewpoint, this is a _____ strategy.
A.
market penetration
B.
diversification
C.
product penetration
D.
market development
Answer: D
Learn More :
