Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky Charms but with the addition of food colouring. Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:

Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky Charms but with the addition of food colouring. Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:



A.

market penetration


B.

diversification


C.

product penetration


D.

market development



Answer: B


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