Marketing MCQ
Marketing
Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky Charms but with the addition of food colouring. Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:
Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky Charms but with the addition of food colouring. Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:
Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky Charms but with the addition of food colouring. Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:
A.
market penetration
B.
diversification
C.
product penetration
D.
market development
Answer: B
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