Regarding advertising and the AIDA model, which of the following is the best example of advertising aimed at obtaining action?

Regarding advertising and the AIDA model, which of the following is the best example of advertising aimed at obtaining action?



A. A TV ad at 10:00 PM for the luncheon buffet at a local restaurant.

B. A car at an auto junk yard--with the operating hours painted on the side.

C. An ad for a restaurant in the Yellow Pages.

D. A classified ad in a newspaper with the word "SEX" in bold print and then the name and telephone number of a dry cleaner.

E. None of the above.



Answer: C


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