Marketing MCQ
Marketing
Rick's Bike Shop allows customers to use a credit card for purchases. The shop pays 3 percent of the sale to the credit card company. To promote more business, Rick decides to offer a lower price to customers paying cash-that price being 3 percent less than the standard list price. Rick is giving his customers a(n):
Rick's Bike Shop allows customers to use a credit card for purchases. The shop pays 3 percent of the sale to the credit card company. To promote more business, Rick decides to offer a lower price to customers paying cash-that price being 3 percent less than the standard list price. Rick is giving his customers a(n):
Rick's Bike Shop allows customers to use a credit card for purchases. The shop pays 3 percent of the sale to the credit card company. To promote more business, Rick decides to offer a lower price to customers paying cash-that price being 3 percent less than the standard list price. Rick is giving his customers a(n):
A.
functional discount.
B.
trade-in allowance.
C.
promotional allowance.
D.
discount-for-cash.
Answer: D
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