Saks Fifth Avenue employs a quick response system to order fast-moving fashion items. Saks' point-of-sales scanner records each sale. When stock falls below a minimum level, the system automatically sends an electronic order to the vendor (e.g., Donna Karan), which processes the order within 48 hours. This system has effectively reduced ____.
A.
customer response cycle
B.
product flow
C.
lead time
D.
supply lag
Answer: A
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Marketing
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