San Oxana Insurance Company uses relatively untrained people to sell its life insurance. The sales reps learn prepared sales presentations which help them describe the firm's policies to potential customers, discover each customer's specific needs, and then lead them through some logical steps to a final close. They are using a:
A. selling formula approach.
B. customer service approach.
C. target market presentation.
D. consultative selling approach.
E. prepared sales presentation.
Answer: A. selling formula approach.
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Marketing
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