Sealy, the largest manufacturer of mattresses in North America, recently set out to redefine its place in the bedrooms of consumers. No longer was it going to be associated as a mattress company. Henceforth, the name Sealy was going to be known as the world's leading "sleep wellness provider." This is an example of:

Sealy, the largest manufacturer of mattresses in North America, recently set out to redefine its place in the bedrooms of consumers. No longer was it going to be associated as a mattress company. Henceforth, the name Sealy was going to be known as the world's leading "sleep wellness provider." This is an example of:

Sealy, the largest manufacturer of mattresses in North America, recently set out to redefine its place in the bedrooms of consumers. No longer was it going to be associated as a mattress company. Henceforth, the name Sealy was going to be known as the world's leading "sleep wellness provider." This is an example of:



A.

reverse marketing.


B.

demarketing.


C.

repositioning.


D.

resegmenting.



Answer: C


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