Marketing MCQ
Marketing
Sears operates a network of warehouses as part of its distribution system. Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns. Sears is engaged in:
Sears operates a network of warehouses as part of its distribution system. Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns. Sears is engaged in:
Sears operates a network of warehouses as part of its distribution system. Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns. Sears is engaged in:
A.
dual distribution.
B.
forward integration.
C.
backward integration.
D.
horizontal integration.
Answer: C
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