Sport Chek decided to offer a unique in-store experience for consumers. Anyone who was interested in purchasing a specific shoe, they would allow that shoe to be custom made to the individual's foot size and specifications. This was something that could only occur in the store. Sport Check is attempting to address the challenge of:
A.
individuals ordering the wrong shoe size
B.
showrooming
C.
in-store lethargy
D.
increased presence of Amazon.ca
Answer: B
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Marketing
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